Protecting you since 1990

Auto • Home • Business • Farm • Life • Health

Our Primary Purpose

Insurance can be complex and confusing. Our team is here to educate you and assist you so that your needs are met and your assets are well protected. We are a multi-line agency which means we can help you with Auto, Home, Business, Farm, Life, Medicare and even Financial Planning.


Our Primary Purpose

At Price Family Insurance & Financial Services, formerly Gary L. Price Agency, we focus on offering quality service at a great price. We are an independent agency and therefore, can offer you multiple options regardless of which line of insurance we are shopping for you. This allows us to often find you the best coverage for the best price to go along with great service.

Gary Price has been in the insurance business since 1990. He started out with a captive agency only being able to offer one carriers select few products and realized that was a very unrealistic way to best serve his customers so he took a leap of faith and went the independent route. With the ability to cover more lines of business with a wide array of carriers, Gary has been able to better serve his customers and community for the past 13 years as an independent agent. It has been 5 years since his son, Nathan Price, joined the business and now they enjoy growing and servicing the family business together.

Knowledge is power.

It’s also the foundation for intelligent, well-considered decisions. When you have questions about which insurance policies are right for you, sound decisions are vital in helping you pursue your goals and protect your future. For many, understanding every aspect of the insurance space can be daunting.

Client Centered

We believe that you deserve the best and that you should not have to pay a high cost for great coverage and quality service. It is our goal to deliver the peace of mind that comes with a large insurance company, and the small-town service you expect. Come see us, call us or even enter your information on our quote tab and see how we can service you today!

Our staff is qualified to give you the absolute best service, and are always ready and willing to assist you. Give us a call today in Webb City at 417.673.8338 or in Lamar at 417.682.5267 to speak with one of our licensed agents.

Question? Comments?